Steenkamp, Jan-Benedict E.M. and Inge Geyskens (2006), "How Country Characteristics Affect the Perceived Value of Web Sites," Journal of Marketing, 70(3), 136-150.

Buchan, Nancy R., Rachel T. A. Croson and Eric J. Johnson (2004), "When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States," Journal of Consumer Research, 31(June), 181-190

Aaker, Jennifer (2000), "Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes," Journal of Consumer Research, 26(March), 340-357. 

Briley, Donnel A., Michael W. Morris and Itamar Simonson (2000), "Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making," Journal of Consumer Research, 27(September), 157-178.

Rose, Gregory (1999), "Consumer Socialization, Parental Style and Developmental Timetables in the United States and Japan," Journal of Marketing, 63(3), 105-119.

Steenkamp, Jan-Benedict E.M., Frenkel ter Hofstede and Michel Wedel (1999), "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness," Journal of Marketing, 63(2), 55-69.

ter Gofstede, Frenkel, Jan-Benedict E.M. Stenkamp and Michel Wendel (1999), "International Market Segmentation Based on Consumer Product Relations," Journal of Marketing Research, 36(February), 1-17.

Aaker, Jennifer and Durairaj Maheswaran (1997), "The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, 24(December), 315-328.

Alden, Dana L., Wayne D. Hoyer and Chol Lee (1993), "Identifying Global and Culture-Specific Dimensions in Humor in Advertising: A Multinational Analysis," Journal of Marketing, 57(2), 64-75.

Tse, David K., Russell W. Belk, and Nan Zhou (1989), "Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan," Journal of Consumer Research, 15(March), 457-472.

Weinberger Marc G. and Harlan E. Spotts (1989), "A Situational View of Information Content in TV Advertsiing in the U.S. and U.K.," Journal of Marketing, 53(1), 89-94.

Gilly, Mary C. (1988), "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico and the United States," Journal of Marketing, 52(2), 75-85.

Wallendorf, Melanie and Eric J. Arnould (1988), "My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage," Journal of Consumer Research, 14(March), 531-547.

Gielens, Katrijin and Marnik G. Dekimpe (2007), "The Entry Strategy of Retail Firms into Transition Economies," Journal of Marketing, 71(2), 196-212.

Bolton, Ruth N and Matthew B. Myers (2003). “Price-Based Global Market Segmentation for Services,” Journal of Marketing, 67(3), 108 – 128.

Zou, Shaoming and S. Tamer Cavusgil (2002), “The GMS:  A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance,” Journal of Marketing, 66(4), 50-56.

De Wulf, Kristof, Gaby Odekerken-Schroder and Dawn Iacobucci (2001), "Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration," Journal of Marketing, 65(4), 33-50.

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2001), "Response Styles in Marketing Research: A Cross-National Investigation," Journal of Marketing Research, 38(May), 143-156.

Alden, Dana, Steenkamp, J.-B., and Batra, Rajeev (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe:  The Role of the Global Consumer Culture," Journal of Marketing, 63(1), 75-87.

Bello, Daniel C. and David I. Gilliland (1997), "The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance," Journal of Marketing, 61(1), 22-38.

Song, X. Michael and Mark E. Parry (1997), "A Cross-National Comparative Study of New Product Development Processes: Japan and the United States," Journal of Marketing, 61(2), 1-18.

Calantone, Roger, Jeffrey B. Schmidt and X. Michael Song, (1996), "Controllable Factors of New Product Success: A Cross-national Comparison," Marketing Science, 15(4), 341-358.

Kotabe, Massaki, Arvind Sahay and Preet S. Aulakh (1996), "Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Hypotheses," Journal of Marketing, 60(1), 73-88.

Roth, Martin S. (1995), "The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies," Journal of Marketing Research, 32(May), 163-175.

Cavusgil, S. Tamer and Shaoming Zou (1994), “Marketing Strategy-Performance Relationship:  An Investigation of the Empirical Link in Export Market Ventures,” Journal of Marketing, 58(1), 1-21.

Dawar, Niraj and Philip Parker (1994), "Marketing Universals: Consumers’ use of Brand Name, Price, Physical Appearance, and Retail Reputation as Signals of Product Quality," Journal of Marketing, 58(2), 81-95.

Samiee, Saeed and Kendall Roth (1992), "The Influence of Global Marketing Standardization on Performance," Journal of Marketing, 56(2), 1-17.

Jain, Subhash C. (1989), "Standardization of International Marketing Strategy: Some Research Hypotheses," Journal of Marketing, 53(1), 70-79.

Neelamegham, Ramya and Pradeep Chintagunta (1999), "A Bayesian Model to Forecast New Product Performance in Domestic and International Markets," Marketing Science, 18(2), 115-136.

Takada, Hirokazu and Dipak Jain (1991), "Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries," Journal of Marketing, 55(2), 48-54.

Money, R. Bruce, Marry C. Gilly and John L. Graham (1998), "Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan," Journal of Marketing, 62(4), 76-87.

Fladmoe-Lindquist, Karin and Laurent L. Jacque (1995), “Control Modes in International Service Operations: The Propensity to Franchise,” Management Science, 41(7), 1238-1249.

Johnson, Jean L., Tamoaki Sakano, Joseph  A. Cote, and Naoto Onzo (1993), “The Exercise of Interfirm Power and Its Repurcusions in US-Japanese Relationships,” Journal of Marketing, 57 (2), 1-10.

Klein, Saul, Gary Frazier and Victor Roth (1990), "A Transaction Cost Analysis Model of Channel Integration in International Markets," Journal of Marketing Research, 27 (May), 196-208.

Anderson, Erin and Anne Coughlan (1987), "International Market Entry and Expansion via Independent or Integrated Channels of Distribution," Journal of Marketing, 51 (1), 71-82.

Wong, Nancy, Aric Rindfleisch and James E. Burroughts (2003), "Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale," Journal of Consumer Research, 30 (June), 72-91.

Jan-Benedict E.M. Steenkamp and Hans Baumgartner (1998), “Assessing Measurement Invariance in Cross-National Consumer Research,” Journal of Consumer Research, 25, 78-90.

Culture

Clark, Terry (1990), "International Marketng and National Character: A Review and Proposal for an Integrative Theory," Journal of Marketing, 54(4), 66-79.