|
| Objectives |
| |
1. facilitate interaction among academics, business
people, and government representatives, |
|
2. promote the globalization of marketing courses, |
|
3. foster research on global marketing issues, and |
4. disseminate research findings, theoretical
contributions, and successful business practices
among members. |
| |
These objectives are accomplished through activities
such as: |
|
1.
Offer conference seminars and programs that will
enhance classroom and research activities. |
2.
Offer competitive, in-conference sessions of peer-
reviewed papers and panels. |
3.
Sponsor international conference with the Academy of
Marketing (UK) on a bi-annual basis. |
4.
Co-sponsor other international conference(s) when
and where appropriate. |
5.
Support international activities that augment AMA
international objectives. |
6.
Recognize contributions of scholars to the development
of international marketing education. |
|
| |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|