Global entrepreneurship has become an increasingly important topic for marketers. Global entreprenuership can be viewed as a primary driver of both customer and shareholder value. Numerous research issues arose during the session.  All participants in the sessions are commended for the ideas they brought to the session and the knowledge they produced during the discussion. The following research areas that were identified as needing the most attention during the session include:

· Identifying and testing antecedents for entrepreneurship in emerging global markets.
· Assessing how cultural factors mediate the alignment process of global entrepreneurial enterprises.
· Identifying the strength of various technologies in mediating strategic alliance formation.
· Understanding strategic alliance formation and management from a marketing perspective.
· Developing valid, reliable measures of success in strategic marketing alliances.
· Understanding the antecedents of strategic marketing alliance success.
· Identifying entrepreneurial impact on global supply chains.
· Identifying entrepreneurial impact on global communications.
· Understanding how governments might improve their facilitation of global entrepreneurial connections.
· Assessing cultural values as antecedents of marketing alliance success.
· Evaluating the connection among between type (central, democratic) and entrepreneurial contraband markets.
 

Operationalization of marketing, entrepreneurial, and alliance concepts in the global arena:

· Entrepreneurial attitude.
· Entrepreneurial acumen.
· Cultural openness.
· Cultural values.
· “Cosmopolitanness."

In summary, one clear take-away from the Round Table discussion was the richness of the topics addressed – global entrepreneurship.  The areas discussed at the conference and highlighted here provide numerous opportunities for global marketing researchers to contribute to improved practice and economic development.