| I.
Naming of the Group
The group,
which falls under the jurisdiction of the
Education
Division of the American Marketing
Association
(AMA), will be known as the Global
Marketing
Special Interest Group.
II.
Focus
The AMA
Global Marketing Interest Group is for those who want to begin or continue
to explore the field of
global
marketing. The purpose of the group is to foster
a dialogue
and expand knowledge on global marketing issues among academics, business
people, and
government
representatives.
The group
is designed to meet the needs of faculty who
have been
teaching international marketing and want to explore specific issues in
more depth, would like to incorporate global marketing issues into their
existing marketing courses, would like to conduct international marketing
research, who would like to exchange ideas regarding international marketing
teaching and/or
research
issues, or would like access to international marketing resources that
could be used for research
and/or
classroom activities.
Since the
intent of this group is to respond to the
interests
of the members, the specific issues addressed
by the
group, resources assembled, and activities
pursued
will reflect the interests of the members.
III.
Objectives of the Global Marketing Special
Interest Group
The Global
Marketing Special Interest Group has four objectives:
(1) facilitate
interaction among academics, business
people, and government representatives,
(2) promote
the globalization of marketing courses,
(3) foster
research on global marketing issues, and
(4) disseminate
research findings, theoretical
contributions, and successful business practices
among members.
IV.
Membership
Membership
in the Global Marketing Special Interest Group shall include all AMA members
who indicate a
desire
to join at the time of initiating or renewing their annual AMA membership.
In addition, to expand global outreach efforts in accordance with the goals
of the SIG cited in item III, non-AMA member international scholars/practitioners
may be invited to become affiliated members (i.e., non-voting members)
of the Global Marketing SIG, by any Global Marketing SIG member
in good
standing. Those invited should contact the Chair
of the
Global Marketing SIG with the name of the
inviting
member. Approval of the invitee’s affiliated
status
requires majority support of the voting members
of the
Board. Affiliated membership status for each non-AMA international scholar/practitioner
will be
granted
for a period of one year (renewable), beginning
in August
of each year. Note: affiliated membership
with the
AMA Global Marketing SIG does not include membership into the American
Marketing Association,
or the
benefits thereof.
V.
Leadership
The leadership
of the Global Marketing Special Interest
Group shall
consist of a Chair, a Vice-Chair, a
Vice-Chair
of Communications, a Treasurer, and an
International
Liaison. A Board of Directors shall oversee
Global
Marketing Special Interest Group operations,
and it
will consist of the above five officers plus up to
ten other
Board members (at least one member
of the
Board of Directors must be from outside of
the United
States). Each of the individuals on the Board
shall serve
a three-year term, with the terms staggered.
Terms shall
commence in July of each year. Board
members
should, to the extent possible, be individuals
who regularly
attend AMA meetings and are required
to provide
active and significant service to the Global
Marketing
Special Interest Group. The Board of
Directors
will meet at least twice per year, in conjunction
with the
Summer and Winter Educators' Conferences.
The Chair
will be elected by the membership as the Chair-elect. The chair-elect will
serve one year as Chair-elect (commencing on July 1 immediately following
their election to the position), followed by a two-year term as chair.
Any current Board member running for the
Chair-elect
position must relinquish their current Board position for general election,
to minimize the potential of leaving a Board position vacant should he/she
be elected to the Chair-elect position.
Elections
for the Board of Directors membership will
take place
annually in May. Prior to elections, a general
Call for
Nominations to the Board of Directors will be
made of
the membership of the Global Marketing
Special
Interest Group. Nominees to the Board must
have served
in a service role in the Global Marketing
SIG in
the year prior to the year of nomination to be
eligible
for election. Nominees will be reviewed by
the Board
of Directors for consideration. The Chair of
the Board
of Directors will forward approved candidates
to the
AMA for the election. In accordance with AMA
policy,
the election will be administered by the AMA.
Upon completing
active service on the Board of
Directors,
former Chairs will serve a three-year term
as ex officio
members of the Board.
VI.
Sample Activities
The activities
of the Global Marketing Special Interest Group will be varied, but in all
cases consistent with the objectives of the SIG cited in item III. Examples
of
activities
include holding semi-annual meetings of the
Board of
Directors, communicating with AMA members through Global Interests (the
quarterly newsletter of the AMA Global Marketing SIG), and organizing and
hosting global marketing symposia, tracks and sessions at conferences,
and other events where appropriate. Communication and interaction with
other AMA SIGs
and professional
groups are viewed as important activities
to the
Global Marketing SIG, and the SIG will work with such groups as the Academy
of Marketing, Centers for International Business and Research, etc., as
well as journals, such as the Journal of International Marketing, etc.
to achieve its goals.
VII.
Finances
A budget
shall be formulated by the Global Marketing Special Interest Group Chair
for submission to the
American
Marketing Association per the requirements of the Academic Council of the
American Marketing Association. Conference related expenses of the Global
Marketing SIG (e.g., audio-visual requirements, SIG receptions, Board Meetings,
etc.) should be approved
by the
Chair prior to their occurrence. All non-conference related expenses must
be approved by a majority of the voting members of the Board of Directors.
Reimbursement
for all Global Marketing Special Interest Group expenditures shall be coordinated
through the
Chair,
or Treasurer, who will requisition funds from
the AMA.
IIX.
Amending the Bylaws
Amending
the bylaws of the Global Marketing Special Interest Group will follow the
following procedures. Recommendations for a specific bylaw change,
or
addition,
should be presented in writing to the Chair of
the SIG.
The Chair will then present the proposed
changes
to the Board of Directors. Proposals for
changes
to the bylaws receiving majority support of
the voting
members of the Board will be approved.
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