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2006
Significant Contributions to Global Marketing
John K. Ryans, Jr., Emeritus Professor of Marketing,
College of Business Administration, Kent State University
Left to right: John K. Ryans, Jr. and William
J. Lundstrom
Excellence in Research Award
Tellis, Gerard J., Stefan Stremersch, and Eden
Yin (2003), "The International Takeoff of New Products: Economics, Culture
and Country Innovativeness," Marketing Science, Vol.22 (4) (Spring) 161-187.
Left to right: William J. Lundstrom and Gerard
J. Tellis
2005
Significant Contributions to Global Marketing
Research
S. Tamer Cavusgil, John W. Byington Endowed
Chair in Global Marketing, The Eli Broad Graduate School of Management,
Michigan State University
Significant Contributions to Global Marketing
Philip R. Cateora, Professor Emeritus, The
University of Colorado at Boulder
Excellence in Research Award
Song, X. Michael and Mark E. Parry (1997),
"A Cross National Comparative Study of New Product Development Processes:
Japan and the United States," Journal of Marketing, 61 (2), 1-18.
2004
Significant Contributions to Global Marketing
Research
Vern Terpstra, Emeritus Professor of International
Business, University of Michigan Business School, University of Michigan
Excellence in Research Award
Jan-Benedict E.M. Steenkamp and Hans Baumgartner
(1998), "Assessing Measurement Invariance in Cross-National Consumer Research,"
Journal of Consumer Research, 25, 78-90.
2003
Significant Contributions to Global Marketing
Research
Hans Thorelli, Distinguished Professor Emeritus,
Kelley School of Business, Business Administration,
Indiana University
Excellence in Research Award
S. Tamer Cavusgil and Shaoming Zou (1994),
“Marketing Strategy-Performance Relationship: An Investigation of the Empirical
Link in Export Market Ventures,” Journal of Marketing, 58(1), 1-21.
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